Why Do You Need To Upgrade/Refresh Your Website Regularly?
As per industry practice, it’s vital to refresh the website every 3 years as this enables your website to get a fresh look and maximise opportunities to make the most of the newfound technologies. A reputed web development company in Dublin can help you upgrade the website and get a fresh new look to boost sales and increase brand value. Not only that. A refreshed website can help you keep up with the changes in the search algorithm to ensure you stay ahead of your competitors.
The first step is a web audit
Your existing website is your global face and a window to your business. But are there any loopholes? This is something you must consider. Here are the following quality checks:
The website speed
Around 40% of people abandon the website if the task takes more than 5 seconds to load. As per studies, this change of behaviour has been around since 2020 as 90% of visitors with bad experiences do not return. Such a fall in traffic can negatively impact your business.
Is the website user-friendly?
While you have worked hard for your business online, it must be easy to access and be visible to the users. While your team might find that the website is working well, they might miss out on how others might be approaching the website on a regular basis. The visitor’s point of view also needs to be taken into account and in this scenario, a web development agency in Dublin can help. Consider reviewing analytics data and speak to the user experience consultants tied up with a website development company in Dublin of good repute. These professionals can help you with good insight to ensure seamless website navigation and identify opportunities to refresh or upgrade the website.
Does the site meet accessibility credentials?
Accessibility considerations are great for web design and this can significantly impact your performance. It’s important to understand whether the website is understandable and usable for the majority with or without disabilities. When you ensure that the website meets compliance, there is abundant opportunity to engage with a larger audience which can be highly helpful for service-based and e-commerce websites.
Here are a few reasons why your website needs an upgrade:
New Technology
With the advent of new technology, things are evolving and new things are always coming in. The internet world is embracing this change which brings in more opportunities, and functionalities. By refreshing your website, your web performance increases, along with more security.
Design trends
The first impression can be the last impression, which is why your website does need a refreshed look. An old website that has a backdated look appears unprofessional and can put off the visitors. Websites that look clunky lose their authenticity and visitors might mistrust the venture, which means you end up losing sales and no leads are generated for the business. By incorporating a new web design and keeping up with the trends, your website looks more authentic and there is a new element to the business, which keeps the loyal customers hooked. Moreover, the refreshed look helps attract new traffic that can help you beat the competition. A renowned web development agency in Dublin can help you with the web design to upgrade your website.
Future-proof the website
As per 2021 statistics, 54.4% of the web traffic is generated by mobile devices and it is higher for ecommerce websites. This means mobile-friendly websites are vital to keep your business thriving. If your website is not accessible properly on a tablet or mobile device, then you run the risk of losing customers. Additionally, as mobile technology is evolving, you need to ensure that the website supports both legacy and existing devices for a future-proof approach.
Plugins
Web design functionality and display are attributed to the range of plugins like WordPress and other CMS platforms. While most sites include integrations like Google Analytics, newsletter sign-up forms, and social media, as technology evolves all these changes might become obsolete for newer plugins to develop. In this case, as older websites struggle to adapt to maintain functionality, refreshed sites with a new approach to integration have ample opportunity to grow and benefit the organisation.
Refreshed website — Faster and improved SERPs
Slow websites can slow down your business. The slow website has a high bounce rate and impacts rankings. A refreshed and upgraded site helps the page load faster and can improve SERPs. Connecting with a trusted web development company in Dublin can help you get an upgraded website that will boost your SEO game.
Final words
If you are planning to refresh or upgrade your existing website, then consult with a web development company in Dublin. Discuss your needs for a competitive quote!
Author Bio — Jackie was looking for web development in Dublin. He found a reputed web development company in Dublin and was extremely happy with their knowledge, expertise and professional approach towards his business. He got the entire website refreshed and is now enjoying a 200% increase in sales, which is coming directly from his website. He highly recommends refreshing the website and hiring professionals for this vital job.